With the incredible price rise of bitcoin this year the world is seeing the emergence of a new class of consumers and investors, the bitcoin generation. As such it is no surprise that businesses are now tailoring new products aimed specifically at this demographic. The latest example of this is an ultra secure mobile device promising to keep your crypto transactions private.
Israeli serial entrepreneur and bitcoin advocate Moshe Hogeg revealed on Thursday that one of his ventures, Sirin Labs, has signed up soccer superstar Lio Messi to promote an upcoming mobile phone and operating system for paranoid cryptocurrency users. The company hopes that by bringing in the FC Barcelona and Argentina forward it could reach a wider global audience and attract them to the world of crypto.
Messi wrote to his almost 90 million Facebook fans that: “I am usually busy trying to decentralize defences and after digging deeper into Blockchain and decentralized systems, I’m excited to join SIRIN LABS as an ambassador to make blockchain more friendly with their upcoming operating system for smartphones.” The post got over 200,000 reactions and almost 2000 shares so far, showing the company might have bet right on the star’s social media prowess.
As he earns an estimated $650,000 per week at Barcelona alone, as well as recently having received a $100 million bonus, signing Messi is also a sign from the company it is ready to spend big bucks to support its new offering.
Growing out of the privacy-focused cryptography world, the bitcoin community is always concerned with cyber security issues. In addition, frequent hacks to crypto wallets and exchanges, as well as governments around the world threatening to ban or regulate the use of bitcoin, give users real cause to worry about keeping their dealings private.
Trying to answer this demand, the developers of the new open-source operating system say it is designed to offer built-in support for secure applications, such as crypto wallets, secure exchange access, encrypted communications, and a P2P resource sharing ecosystem. Other security features include: Trusted Display, IP Address Hiding, MAC Address Randomization, and a physical security switch.
Can celebrities lead to greater bitcoin-related tech adoption among the masses? Tell us what you think in the comments section below.
Images courtesy of Shutterstock, Facebook.
Author: Avi Mizrahi
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